Ben and Jerry’s ice cream is not a particular favorite of mine. In fact I have not had their ice cream in years because I do not like the flavors they offer. I prefer Breyer’s ice cream because it tastes good. And additional benefit is that the company is not involved in social activism.
In honor of Vermont’s new law allowing gay marriage, Ben and Jerry’s has renamed their Chubby Hubby ice cream to Hubby Hubby. It is one thing to celebrate the passage of an event with a new label as they did when Obama was elected and they changed an ice cream name to Yes Pecan or when they changed a flavor to Jerry Garcia to honor the Dead’s lead singer but it is quite another to rename an ice cream to mark the passage of a divisive issue. A lot of people find gay marriage wrong and it does not seem like a smart marketing ploy to remind people of the decay of an institution by giving the ice cream a name that references homosexuality.
I really don’t care about Ben and Jerry’s but find it funny that they think it is smart to inject themselves into this kind of an issue.
At least this is just a temporary change of a product and not a new one. Imagine the label if they had developed a new ice cream called Hubby Hubby:
Fudge Packed Ice Cream
Lots of smooth cream sprinkled with nuts
For that bold, in your face taste
Perhaps they could have changed their Dublin Mudslide flavor to Double Mudslide or their Berried Treasure to Buried Pleasure…
I also wonder if the lesbians feel left out. There is no ice cream that has been renamed to honor the women’s ability to marry each other.
I think Ben and Jerry should rename their Banana Split ice cream to No Banana Lickety Split. It can have a label like:
No Banana Lickety Split
A delightful tub of ice cream designed
For those who don’t like to lick a cone
Maybe they could have changed their Phish Food flavor to Phish Mood or Jamacian Me Crazy to Jamacian Me Crazy so Lesbe Friends or even changing Sweet Cream and Cookies to Sweet Cream and Nookie.
OK, I have had about enough fun with this locker room humor. This is your chance to suggest flavors to honor other things in America. Perhaps they can come up with San Francisco Treat (packed with Fruits and Nuts) or maybe Democrat Delight (Lots of Fluff and Lacking Nuts).
Perhaps they can even rehonor Obama with a Cashews for Clunkers flavor. You have to use someone else’s money to buy it…
Lastly, they might try a flavor to honor Ted Kennedy. Something like Liver Quiver, an intoxicating ice cream that is sure to make a splash…
Have at it but try not to be to risque…