It Could Be Worse for Workers

A national restaurant association is upset with an ad that is scheduled to air during the Superbowl. The ad shows Kevin Federline daydreaming about being a rap artist (as if) and when he snaps back to reality he is working in a fast food joint. Sort of where he was when Britney found him, but I digress.

But the National Restaurant Association’s Chief Executive Steven Anderson has written to Nationwide saying the ad leaves the impression that working in a restaurant is demeaning and unpleasant and asking the commercial to be dumped.

“An ad such as this would be a strong and a direct insult to the 12.8 million Americans who work in the restaurant industry,” wrote Anderson, head of the association that represents 935,000 U.S. restaurants. “Developing creative concepts that accomplish the marketing strategies for a product should not require denigrating another industry.” al-Reuters

I guess this might upset some folks but let’s face it, the job Federline is doing is not some fancy restaurant job where they cook real food. This is the kind of job that kids get for extra money and that we all joke about ending up in if we fail.

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It could be a lot worse. Here he failed as a rapper and ended up in a fast food joint. He could have failed to get an education and ended up in Iraq…

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